The Florida Citrus Commission wants consumers to count on Florida’s ability to provide a citrus product. Not only is that reliability important, but the citrus commission also wants consumers to expect a quality product. To that end, the commission has to come up with clever marketing strategies ways to market the state’s oranges and grapefruit. Donna Green-Townsend talked with the Director of Marketing for the Florida Citrus Commission, Bill Gordon. This story originally aired statewide on the IFAS program, Florida File in 1990.