Marketing Florida Citrus Products



The Florida Citrus Commission wants consumers to count on Florida’s ability to provide a citrus product.  Not only is that reliability important, but the citrus commission also wants consumers to expect a quality product.  To that end, the commission has to come up with clever marketing strategies ways to market the state’s oranges and grapefruit.  Donna Green-Townsend talked with the Director of Marketing for the Florida Citrus Commission, Bill Gordon.  This story originally aired statewide on the IFAS program, Florida File in 1990.